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当前位置:>品牌起名>品牌取名的基本原则

品牌取名的基本原则

2020-04-25

  rujinrenmenyuelaiyuezhuzhongshenghuosuoxupindezhiliang,suowei“yifenjiaqianyifenhuo”,jiageguidedongxizhiyoutaguidedaoli。eryixiezhumingdepinpaidouhuiyoupinzhidebaozheng,suoyixuduorenningyuanmaiguidepinpaihuo,yebuxuanzebianyideditanhuo。neimeninzhidaoruhequyigehaodepinpaimingchengma?xiamianyiqilejieyixiapinpaiqumingdeyuanze。

品牌取名的基本原则

  1、基于卖点

  kaishiyaoyanjiudingweishuoming,yijiguanyuchanpindejieshao,ranhouxuanzeyigemingzinengtixianyingxiaocelve。yikuanyoushaokaoweidaodesurongkafei,quming“meishijiazhixuan”;yikuangengduoyouzhiherunfuwuzhidexiangzao,quming“aifu”;weixibanyacaiguanquming,laibiaodalingrenchuixian、ladeganjue,quming“chunzhengxibanya”。

  2、反向命名

  shouxianyaoyanjiujingzhengduishou,ruguodoushikejiganjuedemingming,neimenijiuyinggaikaolvyixiadikejihanliangdemingming。biru:pingguogongsi。ruguoqitadegongsidoushinanxingqingxiangdemingming,nijiuyinggaikaolvyiyixianvxingqingxiangdemingming。

  3、不同拼写

  yikuanshuiguoningjiaotiandian,mingmingwei“guodong”;yikuanhaizihedexinxianshuiguoyinliao,mingmingwei“froot”。shiyongyigeguyipincuodedancikenengchengweinindechanpindemingcheng。biru:wanjufandouchengtoys r us,rfanxie。

  4、本地特色

  bendideshangpinhuozheshangjiademingming,tongchanghenfuyouchuangzaoli,yehuijifachuyouxiumingmingdekeneng。niyaoshenrusikaozheigemingmingdetedianheneihan,laipingguninengyongma?xiangjiaogongheguoshiyigefuzhuangpinpaiming。

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