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品牌命名原则分享

2020-03-27

  shashibiyashuo:“meiguiruguojiaobiedemingzijiubuhuineimefangxiang。”kejianmingchenghuigaibianrenmenduichanpingexingtediankanfa。pinpaimingmingbixugenjuchanpinchayihuatedian,gaosuqianzaixiaofeizheyigepinpaidingwei,ruhaifeisi“quxie”xifashui、meide“kangjun”yinshuiji、yingxue“zirun”muyulu。dangenjuchanpindetedianmingming,chanpindetedianbuyinggaishisuoyouchanpindegongxing。ru“chunsheng”pijiuyouqingdao“chunsheng”pijiu、zhujiang“chunsheng”pijiu、baiwei“chunsheng”pijiu,“chunsheng”chengleyigetongyongdemingcheng。chanpingongxingwufarangnidepinpaixianxianchulai,youshi,tamenfanerchengweiyizhongfulei。

品牌命名原则分享

  1、抓住机遇

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  2、短小、醒目、易记

澳门威尼斯  zhongduodeqiyeweilexianchuyuqitapinpaidechayi,wangwangquyixiehenzhangdemingzi,jieguoshideqifan,zheizhongmingmingfangshi,jirongyirangxiaofeizhechanshenghunxiao,yeweiqiyebenshendailaikunrao。liru,mingziyouqibagezi,qiantaixiaojiezaijiedianhuabaomingshijiuhuihenfansuo,wuyizaochengleyurengoutongdebubian。yinci,jianduandemingmingkeyidadaoduanxiaojinghandelianghaoxiaoguo,xianyichengweizhongduoqiyedezhuiqiuheshidaifazhandequshi。jintian,womenershunengxiangdeyixiepinpai,moburuci,ru999、baisha、meide、geli、chunlandengdeng。

澳门威尼斯  renmenzaimingmingshihaiyaozhuyiyidian,ruhezaidianhuabuzhongrongyizhaodao。zaidianhuabozhongyizhao,neijiuhenrongyichuanbole。

  3、易说、上口、易传播

澳门威尼斯  nixiaoshihoushixianxuehuishuohua,houxuehuishizide。renzijimanyoufeili,yinweiyaonianchulaicainengbarenshiziyunaozhongfayinlianzaiyiqi,danaoshikaoerduolaiyunzhuande。pinpaimingmingruguobuhaoshuo、buhaonian、aokou,xiaofeizhejiuhennanjizhu。fanzhi,yueer、langlangshangkoudemingzi,jiuhenrongyibeijizhu,“yanjianyigai、yimuleran”,zhuru“meide”、“lianxiang”、“huashijie”doushidianxingdefanli。zheixiexinchao、shangkoudemingming,keyiweiqiyeshengxiadaliangdeguanggaofeiyong。chunjieqijian,woshoudaoshamendaxuecengjinglaoshifajiwodeyitiaoduanxinxi:“yuannimanian[baishikele]、wanshi[qixi]、xinqing[xuebi]、gongzuo[hongniu]、aiqing[xianchengduo]、tiantian[wahaha]、riri[xizhilang]、yueyue[lebaishi]、niannian[bubugao]、suisui[meinianda]、yongyuan[meide]。”yigexinxijiuyou11gepinpaiming。

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