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品牌命名的最佳方法分享

2020-03-23

  ruguonenggouxiangchuyigehenbangdepinpaiming,neimechengliqiyehuozhequelichanpinjihujiudengyuchenggongleyiban。danshi,yaoxiangzhenzhengzuodaozheiyang,xuyaochuangxindesiweifangshi,erzheikenengzhengshixiaoqiyezhuquefadepinzhi。pinpaizhuanjiabiaoshi,ruguonizaigousipinpaimingchengshigandaokunnan,neimediyibujiushiyaozhenzhengrenshidaozijideyoushi。weishenmenicaishizuihaode?nituichudechanpinhuozhefuwunaxiefangmianrangnidushuyizhi?jiezhe,zaikaolvnidemubiaokehuyijitamenzuikanzhongnazhongjiazhi,biruqiyedeshehuizerengan、chanpinhuozhenjiashihaishichanpindingzhifuwu?ranhou,bufangsikaoruhenenggoutongguoyuyanzuiyouxiaodibiaodachuzheixielinian。

  yixiashichuangjianpinpaidesangezuijiafangfa:

  1、尽可能多地汲取灵感

  weiyujialifuniyazhoushengmonikadepinpaigongsicopia creative inc.desuoyourenhechuangyizongjianmixieeraideersen(michelle adelson)shuo,xiexiazuichujigezainixiangdaoqiyefuwu、chanpinhegexingdeshihounaohailifuxiandexiangfa;zaizheigeguochengzhong,shizheshiyongbiaoshi、biyuhewenzibianhua。

  2、让品牌名过目难忘

  aideersennvshishuo,ruguopinpaizishentingqilaixiangshibiedechanpinhuozhefuwu,neimetajiuwufazaishichangshanglizu。niuyuewangshangnanzhuanglingshoushangbonobos inc.dechuangshirenxiangyaoyigeguguaidepinpaimingcheng,danshiyouyaonengfanyingtamendefuzhuangshiweisuoyounanxing、erfeinvxingshejide。yinci,tamenjiangqiyeyiyizhongbinlinjuezhongdexingxingdemingzimingming,duqilaishibo-noh-bos,erbushibon-oh-bos。suiranyixiekehuhaishiducuomingzihuozhehaoqidixunwenzheidaodishinazhongdongwu,danzheizhengshishouxizhixingzhanghelianxichuangshirenandi?dengen(andy dunn)suoqiwangde。zaizhengqueduchupinpaimingchengdetongshi,tatidaozijideqiyezaiqunianhaixianggangguominzhugongheguodeyigewoheixingxingbaohuqujuankuanle15,000meiyuan。dengenxianshengshuo,cijurangsuoyourendouyouleyigetanlunchanpinzhiwaishiqingdeliyou。

  3、确保品牌符合企业的使命

澳门威尼斯  xinaoerliangnaked pizza(yiweiluotibisabing)dechuangshihehuorenweitelanuo(robbie vitrano)xiwangjiangtadewaimaiqiyedemingziyuweiraoyouji、jiankanghuozhelvseshipinxingyedeliuxingcihuiqubiekailai,yuanyinshizheixiemingzibingbuyidingnenggouyouxiaodixiyinguangfandegukequnti。tayinggaiyousuotihui。2006nian,naked pizzayuanlaidemingzishiworld's healthiest pizza(yiweishijieshangzuijiankangdebisabing)。weitelanuoshuo,tingshangquyoudianerxiangshizaishuojiao。zheiduiyijiashitujinxingtexubingxiyintouzizhedeqiyebingbuhaoyong。tashuo,zheizhongmingziduigukebugouyouhao;youdianyiziwoweizhongxin;guoduoditanlunziji。

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